customize durex condoms

Durex is popular on social media because of its fun brand personality, but the connection to individual consumers is weak due to condoms are disposable and has low involvement. Durex has to build a strong bond with consumers and stay top-of-mind from fierce competition in the condom market. The designed and built Durex’s first creative social commerce platform. Consumers get to design their own Durex boxes displaying messages with double meaning to partners on the ecommerce site. For example, every common terms took on suggestive meanings such as “see you after office hours” or ”just do it.” This will help more consumers get fun from the brand. It's really a good idea for any condom brand to connect with their consumers.

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