China sexual lubricants market

China's sexual lubricant market is experiencing a significant surge, projected to grow from $129 million in 2025 to over $300 million by 2035. This growth is fueled by a generational shift in attitudes toward sexual wellness, the rise of e-commerce, and the popularity of dating apps.

The market is dominated by water-based formulas due to their versatility and safety, though silicone-based and "natural" organic products are the fastest-growing segments.

Key Market Players in China:

In China, the classification of sexual lubricants depends on their intended use and ingredients:

• General Sexual Lubricants: Most standard lubricants (water or silicone-based) are currently regulated as Cosmetics or Daily Necessities. They are not classified as medical devices if they only provide physical lubrication and have no medical claims.

• Medical Grade: If a lubricant is specifically for "vaginal mucosa protection" or used with medical instruments, it is categorized as a Class II or Class III Medical Device under NMPA regulations.

• Sodium Hyaluronate: Products using this ingredient solely for relieving dryness (without wound healing claims) are generally not classified as medical devices.

Factories like Shandong Ming Yuan Latex Co., Ltd. have evolved from simple condom manufacturing to high-tech OEM/ODM production, offering specialized products like flavored, warming, and delay lubricants to meet diversifying consumer demands. They not only produce for domestic market, they also produce for international market.